A field guide for people who sell themselves

Find
The Hurt

Stop losing work you should be winning.

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Ingvar Grimsmo
Ingvar Grimsmo
Web developer  ·  Software builder
Street-level persuader since 1988

"The job isn't to explain what you do.
The job is to make the prospect feel understood."

"Find the hurt. Understand it better than anyone else in the room. Make it go away. You are just the tool they hire to do it."

The core method — proven across 35 years and a dozen industries

What's inside

One idea. Thirty-five years of proof.

This is not a marketing textbook. There are no funnels, frameworks, or five-step systems with catchy acronyms.

It is a single method — used across law enforcement technology, agricultural software, pharmaceutical systems, and hundreds of law firms — that has never once failed when applied honestly.

Nine chapters. 40 pages. No filler.

Real case studies

The method at work across 35 years

1988 — Upstate New York
The Sheriff and the Murder Book

A bar conversation, a deputy badge, and a searchable database that solved cases for years — built while the investigation was active.

1990s — Washington State
The Farm Harvester

A week on the shop floor before writing a single line of code. Software that saved millions and survived two corporate acquisitions.

1999 — Florida
The Elder Law Lawyer

An article found the hurt of one lawyer who happened to be reading it. He called. That became five dozen law firms over 25 years.

1999 — British Columbia
The Wang Bridge

One sentence. One multi-million dollar government order. "Now you can work on your Wang mini from your PC."

Recent — Seattle
The Law Firm Nobody Found

16% more searches in five weeks. Not by advertising — by answering the questions people were actually asking.

Ongoing — New Jersey
10,000 Visitors a Month

A five-lawyer firm. No advertising. No PR. 80% of searches are not the firm's name. Answer the questions. The business follows.

Who this is for

Not corporate sales teams.
People who sell themselves.

If you have a sales department, this book is not for you.

If you are the sales department — this is exactly for you.

Get the book

Find the Hurt

Digital download. Instant access. 40 pages of method, story, and proof.

Find the Hurt
Stop Losing Work You Should Win
$27
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